Standard Monthly Items...
... basics of web maintenance.
Website Hosting²
Pretty self explanatory. Your site has to be hosted somewhere so it's included on all web maintenance packages.
Unlimited Email Accounts²
Whether you have 1 employee or 101, you'll have all the email accounts you need.
We can set these up for you or we can set up an administration password to manage the accounts and passwords yourself (if you prefer).
Content Updates¹
Keeping the content fresh and up to date keeps visitors coming back and the search engines give you a better ranking. These updates include the text, photos in the gallery, employee changes, coupons etc...
These updates don't have to be each month. You can roll over the hours to a maximum of 12 months.
Web Updates Completed Within 2 Business Days¹
This is a guideline and quite often are completed the same business day. Of course, large updates may take slightly longer.
Website Backup
All the files from the website, including blog posts & contact form submissions, are backed up to a separate server for safekeeping.
30% Discount On Other Sleepy Dog Media Group Services¹
Ready to add additional pages or maybe you need a print piece that matches your website? How about a promotional video? All of these services are 30% off for our web maintenance clients.
Browser Compatibility Testing
Every time a new release of a major browser (IE, Firefox, Safari, Chrome and Opera) comes out, we test your site for any new bugs that may have popped up (in the browser, not your site).
If necessary, we make adjustments so your site consistently displays properly in all major browsers. (Note: we no longer support or test in Internet Explorer 6)
Monthly Analytics Reports
The backbone of Search Engine Optimization is your analytics report. You'll not only see how many visitors you had, but how long they stayed, what they read, buttons they pushed, what keywords or referring sites sent them to you.
This report will be sent to you in an easy to read PDF format. It should be carefully reviewed every month by the entire management staff. Understanding how people found your website can also help in your non-web marketing efforts.
Search Engine Optimization...
...get that website found!
Keyword Research and Development
We'll find real world searches so we know what customers are using to find your product or service. After all, it's pointless to optimize your site for a word or phrase unless people actually search for it.
Many disreputable SEO firms will promise you a Page 1 Ranking on Google, but what they don't tell you is that it's for a phrase nobody will be searching. What good is that?
Link Building
You need inbound links to your site and this does not happen by accident. It takes a lot of time and experience to make it happen. This is an ongoing process. The more links you have, the more important the search engines think you are.
Quality is also important for links. We do not use links farms or any reciprocal linking tricks as these are usually not effective.
SEO - Page Content Changes
Just like the code, search engines will read the content on your page to determine if your site is a 'good fit' for a specific search term. Based again on the research, we make adjustments to your page copy to better present your site for specific searches.
These content updates are not part of the standard content updates and will not affect the available hours you have for updates.
SEO Competition Report
Not only do we watch your site and its rankings, but we can keep track of your top 3 competitors as well. After all, just because you have a great ranking today, doesn't mean you will stay in that spot.
Your competition may have also hired a professional SEO company and move ahead of you.
Quarterly Online SEO Strategy Meeting
We'll have a quarterly online meeting with you and/or your senior staff to make sure we stay ahead of your competition.
If they have somehow jumped ahead of you (Gasp!), we'll figure out how they did it and how we can get you back on top.
The Other Cool Stuff...
...seriously - awesome!
New website after 36 months for $1.00¹
Holy Cow! Are we kidding?!? No, actually we're not. After 36 months (3 paw or 4 paw packages), we build a brand new website for you!
Many clients ask "Why do I need a new website every 3 years if we've been updating it the whole time?" The answer is simply to keep the look fresh. Yes, we've been updating the content the entire time so the information on your site will be excellent, but the web moves & changes quickly so we help you adapt.
For example, the photo gallery we use for your site will be great, but new styles of galleries are always coming available. The looks, fonts, and layout trends can also change, so why not get a complete remodel every 3 years?
Monthly Email Newsletter
Just like blog posts, email newsletters are best delivered on a consistent basis. Just give us the information, coupon, special etc... and we'll prepare a beautiful email for your approval.
One monthly email blast is included with our 3 & 4 paw packages. You may send additional newsletters, but they will be billed separately.
Annual Video Production
Many businesses desire video on their website, but prefer to spread the costs out over the year.
This is the perfect solution to that need. Included in this maintenance package is an annual video production package which includes 1/2 day of pre-production, 1 day of on-site shooting and 2 days of post production work.
This service is available in the Seattle metro area only. See our Seattle video production page for more information about these services.
Streaming Video Hosting
Whether you have one video or dozens, they need to be hosted on a dedicated streaming server. This type of server operates separately than your basic web hosting service, thus reducing any additional strain on your web hosting account. Sleepy Dog Media Group uses a dedicated streaming service meaning that's all that server does - serves up streaming video.
Some clients have asked about the free services out there such as YouTube, but we recommend not using such services for professional video. In our opinion, having a free service logo on the corner of your professionally produced video is not sending the correct message to your site visitors.